I work in sprints, and each one ends in something you can look at rather than a status update.
I design the screens people
have to use, not the ones that photograph well.
I'm Ghulam Qadir, a product designer working on enterprise SaaS, security dashboards and AI interfaces. I've been designing and building for the web since 2016, and I've spent most of that time on the kind of product where the user is at work, under pressure, and cannot choose to leave.
I started in the browser
My first two years were front-end: HTML, CSS and JavaScript for client web projects at BrandUber, alongside the wireframes and flows that fed them. Building the thing I had drawn taught me what a design costs to implement, which is a lesson that is hard to acquire any other way.
I still write front-end code. Turning a Figma file into production HTML, SCSS and Tailwind is part of how I hand work over, and it is why the specs I write tend to survive contact with an engineering team.
Then enterprise, at the deep end
From 2018 to 2020 I worked on Symantec's CloudSOC, a cloud access security broker used by Fortune 500 security teams. Redesigning policy creation and alert triage for analysts who spend their whole day in a queue is where I learned that clarity is not a finish, it is the product.
That work ran on Symantec's own design system and the PrimeNG component library across a dozen product views, and I converted the high-fidelity designs into the Angular and SCSS that shipped.
Now, product design end to end
Since 2020 I've been at Techwards, as Staff UI/UX Designer since April 2024, leading design on SaaS and AI products from discovery through developer handoff. Alongside that I work directly with founders as a freelance product designer.
The through-line is the same: research that changes the outcome, information architecture decided before anyone opens a UI file, interfaces built for their real states rather than their happy paths, and a component system the next feature can be built from.
Working with me
How I work
I ask for the analytics, the support tickets and access to a few real users before I draw anything. If none of those exist, that is the first problem.
I design every state a screen can be in: empty, loading, error, permission-denied, too much data, because those are the states people are actually stuck in.
I hand over dev-ready files and stay in the loop through build and design QA. I will also write the front-end if that is the fastest way to get it right.
I tell you when I think something is a bad idea, once, with a reason. Then I build what you decide.
Where I’ve worked
TechwardsKarachi, Pakistan
- Staff UI/UX DesignerApr 2024 – Present
- Senior UI/UX DesignerJun 2020 – Apr 2024
Design lead on SaaS and AI products, from discovery through developer handoff. Built the cross-product Figma design system (200+ components and design tokens, adopted across five product lines) and ran the usability testing and A/B experiments, with more than a hundred users, that decided what shipped.
Symantec (Broadcom)Karachi, Pakistan
- UI/UX DesignerJun 2018 – Jun 2020
CloudSOC, Symantec's cloud access security broker for Fortune 500 security teams. I redesigned policy creation and alert triage, led the UI revamp of the CASB dashboard across a dozen product views on Symantec's own design system and PrimeNG, and converted the high-fidelity designs into the Angular and SCSS that shipped.
BrandUberHyderabad, Pakistan
- UI/UX Designer & Front-End DeveloperSep 2016 – Jun 2018
Wireframes, prototypes and UX strategy for ten-plus client web and mobile projects, and the responsive HTML5, CSS3 and JavaScript that built them. Two years of designing and then shipping the same screen.
The details
- Based in
- Karachi, Pakistan (PKT, UTC+5)
- Designing since
- 2016
- Clients include
- Broadcom / Symantec
- Certifications
- Google UX Design Professional Certificate · Google Analytics
- Also writes
- HTML5, CSS3/SCSS, Tailwind CSS
- Languages
- English, Urdu, Sindhi
Availability
Open to remote and freelance work
Karachi (PKT, UTC+5), I overlap with European mornings and US mornings.
Usually replies within one business day.
