Worked on PurePrivacy (by PureVPN) to design a new privacy management app from scratch. The goal was to help users monitor breaches, block trackers, and remove personal data with ease—all through a unified, privacy-first interface.

What I Did:

Led the entire design process from initial research and brainstorming to final UI delivery.
Conducted user interviews, competitive analysis, and defined core use cases through design sprints.
Built a scalable design system in Figma with reusable components for both mobile and web.
Created intuitive flows for key features like dark web monitoring, tracker blocking, and social media privacy.
Worked closely with developers to convert designs into responsive UI using HTML, SCSS, and TailwindCSS.

The Results Were Amazing:

Reduced handoff and iteration time by 40% through a robust component system.
Achieved a 25% increase in feature adoption during beta.
Delivered a sleek, user-centric platform that builds trust and helps users regain control over their digital footprint.