PureVPN – Redesigning Subscription & Marketing
Redesigned key user journeys like subscriptions, renewals, and pricing flows to improve clarity and drive conversions. Collaborated with marketing and dev teams to create high-performing, responsive interfaces and campaign banners resulting in faster page speed and a more seamless user experience.
Client
Purevpn
Service Provided
https://www.purevpn.com/
What I Did:
Worked on a project to redesign core areas of the PureVPN product and marketing site.
The subscription flow was confusing, and seasonal campaigns like Black Friday were underperforming due to poor UX and slow page load times.
The product had two major problems:
Complex subscription and renewal flows that caused drop-offs during checkout.
Landing pages and banners for campaigns weren’t optimized for performance or conversions.
How I Resolved It:
Redesigned the subscription journey, including plan selection, upsell, and renewal to simplify decisions and reduce friction.
Collaborated with the marketing team to design and develop responsive, high-converting landing pages and banners for campaigns like BFCM.
Identified and fixed markup issues that impacted Core Web Vitals, improving load speed and usability.
Built reusable components in Figma and aligned all screens with PureVPN’s design system.
The Results Were Amazing:
Improved subscription completion rates by 18%.
Reduced billing-related support tickets by 30%.
Enhanced campaign conversion and page speed, especially during high-traffic events.
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